Entries in Business Development (7)
Dealing with Projects That Don't Have a Deadline
If we look at projects from the point of view of deadlines, we can identify three types:
- Projects that have deadlines. These are the normal projects that we deal with day-by-day. We need to get them finished by a certain time, either because we have been given a deadline, or because the task needs to be completed to fit into a wider picture, or because there are certain expectations associated with the task, e.g. people expect us to reply to emails within 24-hours or so.
- Projects that go on for ever. These projects don’t need deadlines because we intend to continue carrying them out for a long period of time. I am thinking here of things like learning a language, learning a musical instrument, getting fit. Of course there may be intermediate exams at certain points but basically the effort is continuous.
- Projects that don’t have any deadline. These are the projects about which we say things like: “I really must get the outside wall repainted sometime” or “I’ve been meaning to update the fire regulations but I haven’t had the time” or “I really need to run a publicity campaign, but I just haven’t been able to get round to it”. They are necessary, indeed possibly crucial, but because they don’t have a definite date by which they have to be done they tend to get pushed aside by more urgent things.
Most people have a problem with dealing with Type 3 Projects - the ones that don’t have a deadline. Sometimes they try to get them done by pretending that they are Type 1 Projects, in other words by giving them an artificial deadline. This can work - but often, because the mind knows that the deadline isn’t a “real” deadline, it gets ignored in favour of the projects which really do have to be done by a certain date.
Most of us have got a huge number of things which we want or need to get around to “sometime”. How can we deal with them?
Here’s my four stage process for getting these projects done:
Stage One: Draw Up a List
The first thing to do is to make a list of all the projects you ought to do, should do, would like to do, have been meaning to do or haven’t been able to get round to doing. Don’t hold back when you make this list. Don’t worry if some of the items are contradictory, or you’re not sure about them. Include everything. If you’ve done the exercise properly, the list should be quite an impressive size.
Stage Two: Edit the List
Ok, you’re really going to get these projects done now. So first you need to edit the list to make sure that you really do want to do them. Remove the ones you’re not sure about (you can always put them back later), the ones that would get in the way of other ones, and the ones which it’s not feasible to do now.
Stage Three: Order the List
Now take the items on the list and decide what order you are going to do them in. No, you’re not going to attempt to do them all at once. You’re going to do them one at a time (see below). So what order should you do them in? This is for you to decide, and there may be all sorts of things which you need to take into account. One important consideration is that projects which would make the other projects easier to complete should be done early on (for example sorting out your office procedures might make it quicker and easier to expand your customer base). Don’t get too hung-up on getting exactly the right order - you’re going to do the lot anyway!
Stage Four: Action the Items One by One
This is the secret to getting this type of project done - do them one at a time. This is far the quickest way of doing them, not just because it’s easier to focus on one at a time but for mathematical reasons as well.
To illustrate this, imagine that we have three projects to complete each of which will take a week and we have three weeks to complete them in. All other things being equal, is it quicker to do them all together, or to do them one at a time?
The answer is that it is quicker to do them one at a time. Why?
If you do them all at the same time, all three projects will be completed at the end of the third week.
If you do them one at a time, the first project will be completed at the end of the first week, the second at the end of the second week, and the third at the end of the third week. You will have gained two weeks on the first project, one week on the second project and the third project will finish at the same time as before. If these projects earn money as soon as they come on-line, you will have gained three project/weeks income by doing them one at a time.
If you want to refine this further, there are another two things you can do with the list before you start actioning it:
Stage 3B. Estimate how long each project will take
It’s a good idea to estimate in working days how long each item on your list will take. Don’t just leave it at that though - when you complete an item, write down how long it actually did take and compare it with your estimate. That way you will continue to get better at estimating - a very useful skill.
Stage 3C. Put an estimated completion date for each project
Since you’ve already worked out an estimate for how long each project will take, it’s easy to put a completion date for each item on the list. If you do that, you will arrive at a completion date for the whole list. That’s right - instead of having loads of projects hanging around with no idea how you are going to fit them in, you now have a date on which you expect to have them all done. That in itself will give you a real psychological lift. Try it!
Related articles:
Project Management
There’s been quite a bit of discussion on this site in the Comments and the Discussion Forum about the best ways to manage projects using the Do It Tomorrow techniques. The word “project” covers everything from writing an article about fly-fishing to building a bridge from the English mainland to the Isle of Wight. Do It Tomorrow is not intended to be a project planning manual, and so much of what is involved in a major project is far beyond its scope. What it is intended to address is how you manage yourself within a project - or multiple projects.
The key to managing yourself within projects is your Task Diary. You can use it for all sorts of project related activity, especially for keeping track of when actions fall due (which is not the same as the deadline for completing the action).
One very important aspect of using the Task Diary is that you need to put plenty of “project management” type tasks in it. It’s a great mistake to use it only for concrete actions such as “Call Pete”, “Place monthly order for supplies”, “Draw up budget”.
The sort of tasks I am talking about here begin with these sorts of verbs:
Think about…
Investigate…
Discuss… with …
Plan…
Review…
List…
You can probably think of more for yourself.
When I blogged yesterday about getting my business going again, the very first action I put in my Task Diary concerning it was “Think about the future of my business”.
Remember: Thinking is the most important action a manager does, and using your Task Diary allows you easily to translate that thinking into action.
Attention
When you give something your attention, just how much attention do you give it?
I said in my first book Get Everything Done and Still Have Time to Play that the key to dealing with any task, problem, challenge or project is to give it the amount of focused attention that it needs. You can’t succeed if you don’t give it your attention. Or if that attention is not focussed, or if you don’t give it sufficient attention.
That is one of the reasons why it is so important to make sure that you don’t take on more things than you are able to give that sort of attention to.
When you do give something your attention, it starts to move. But it doesn’t always move in the way you expect it to. For instance a couple of years ago, I decided to make this website produce a lot of income. I expected the income to come from advertisements. But in fact what I found was that advertisements were hard work. What instead I found was that the website was an excellent way of attracting firms and organisations which wanted in-house time management training, and also for selling my own seminars.
So giving my attention to the website did indeed produce excellent results, but they weren’t quite the ones I was looking for. This is quite normal: when things begin to move new opportunities start opening up all the time. That’s a good reason why plans should never be so rigid that you can’t adapt to the new opportunities.
One note of caution though: don’t think that just because something is a good opportunity that you therefore have to take it. Taking on opportunities indiscriminately is a fine way to dilute your attention, not focus it.
Three Skills of an Effective Time Manager
I was asked the other day what I considered to be the skills needed for effective time management. I could of course have produced a list as long as my arm, but on reflection I decided that there were three skills which lie at the root of being effective. In fact they are not so much skills as attitudes.
- What’s really important? The ability to identify what is really important to your work and the determination to concentrate on it is fundamental. To identify this you have to be quite clear what you are aiming to achieve overall and what is needed to get there. This attitude is the exact opposite of the sort of “thinking” behind phrases like I really need to run a marketing campaign, but I haven’t been able to get round to it.
- Think systems. Businesses are often made or broken by how good their systems are. If your own personal systems are bad they will waste vast amounts of your time and hold you back. Poor time managers tend to use “work-arounds” when a system doesn’t work properly. Effective time managers take the time to put the system right so that the work-arounds are no longer necessary.
- Work to completion. The effective time manager never leaves things unfinished. That doesn’t mean that he or she necessarily finishes everything in one session. What it does mean is that the momentum is kept going and that loose ends are tidied up. Poor time managers tend to start projects off with a burst of enthusiasm and then let them slide once the original enthusiasm has abated. The result is not only that the project isn’t completed but that the time spent on it is not available for other projects.
Over the next few days I intend to write in a bit more depth about each of these three subjects.
What It Takes to Be a Successful Coach
I wrote this article several years ago about coaching. However most of what I said applies to other businesses too, and bears repeating.
During the time I have been a coach, I have been regularly astonished by two things. The first is how little some quite well-known coaches are earning after years of being a coach. The second is how quickly some other people start earning large sums of money at coaching.
I have noticed that it is frequently possible to identify the people who are going to “fly” the second they come onto the scene, well before they start being successful.
So here is a list of things I think these people have in common. Not all of them of course will have all these qualities in equal measure, and I am sure there are other factors which I have omitted.
* They see coaching as a business, and take a business attitude to it.
* They are quite clear about what they want to achieve, and work to long-term (3-5 years) rather than short-term goals.
* They know it takes time and effort to build a business, and they start putting that time and effort in straightaway.
* They adequately fund their business.
* They are confident in their own abilities, particularly their business abilities.
* They concentrate more on improving their business than on improving their coaching (though obviously the two go hand-in-hand; it is a matter of emphasis).
* They see marketing as their number one priority.
* They find ways very early on of distinguishing themselves from the common herd.
* And without any exception I can think of, they are excellent public speakers.
It all goes back to what I’ve written before: our profession is coaching; our business is selling coaching services.
The Real Reality Check
People tend to have very mixed attitudes towards money. But I would like to suggest one use of money which very few people think of, and that is as a reality check. How can you tell if your business is providing what people want and being run in an effective way? Answer: look at whether it's making money. How can you tell if you have a personal life- style based on fantasy or on reality? Answer: by looking at how much you are saving. In both these cases the objective and measurable nature of money cuts through the self-deception we can so easily bring to our life and our work.
"But I'm not interested in money!" I hear some people saying. Sure, you're not - and why is your business so badly and inefficiently run? - is it because you're not interested in that either? Why is your expenditure so out of control? - because you're not interested in money, or because you're not interested in self-discipline?
Keeping a close eye on your personal and business finances can really tighten up your effectiveness. Why not try the exercise I gave in last week's newsletter? See how long it takes you to make or save £10,000, and then try to make the next £10,000 more quickly - and the one after that, and the one after that. (You can add or subtract 0's to that figure according to your own circumstances.) Even more effective is to have a buddy who is in approximately the same business situation as you are and make a race of it. You will be amazed how much that sharpens up your business senses!
Start Small
The secret of course of getting any small business under way is to start it. If you are planning to set up some huge project for a large business then you need to plan it in the greatest detail. But the great advantage of starting your own small business is that you can start small and adjust as you go along. Everything you do is a learning experience and you will quickly learn what is best for you.
You can use the financial methods I have been talking about in the last few issues to get yourself moving. Instead of concentrating on the question of what you are going to do, instead concentrate on starting to earn money. Start with a really small goal like earning £100 and set out to earn £100 through your own business. See how long it takes to earn your first £100 and then see how long it takes to earn your next £100. You will begin to learn what you can offer that will bring money in. You will learn what works and what doesn't work. Before long you will be making your goal into earning £1,000 and so on.
You will still need to make decisions, but the decisions will no longer be a way of putting action off. They will be decisions that are made as part of an ongoing business.

